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Alex monitors your review feed continuously and applies a classification to each incoming review: sentiment (positive, neutral, negative), topic, and action required (respond, escalate, note only).

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Categorization logic

Alex classifies topics based on the review text: product quality, packaging damage, delivery issues, listing inaccuracy, and competitor comparison are the primary categories. A single review can carry multiple topics.

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Alert conditions

Alex alerts you when: your average rating on an ASIN drops below a threshold you configure, a cluster of reviews with the same negative topic appears within a short window (suggesting a product or fulfillment issue), or a review contains a policy violation or factual inaccuracy about your product.

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Filtering the feed

The Reviews feed can be filtered by ASIN, rating, topic, date range, and response status. Use the topic filter to identify systemic issues — for example, all 1–2 star reviews mentioning packaging across the last 90 days.