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The Targeting table is a store-wide view of every keyword and product target across all campaigns and ad groups. Find and act on underperforming or high-opportunity targets without drilling into individual campaigns.

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Bulk bid adjustments

Select targets and adjust bids in bulk: choose increase or decrease, fixed amount or percentage, and enter the value. The preview shows before and after bids for each selected target before you confirm.

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Status changes

Enable, pause, or archive a selection of targets in one operation.

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Adam’s recommendations

Adam surfaces bid recommendations for individual targets based on performance over a rolling window. Recommendations appear in the Recommendations drawer from the Campaigns header.