Connect Your Amazon Account

Connecting Amazon gives agents the data access they need to operate. The flow covers Amazon Advertising (Adam) and Seller Central (Atlas, Catlo, Alex). You need admin-level access to both before starting.

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Step 1 — Start

Review what permissions SellerGen AI will request and what each agent uses them for.

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Step 2 — Select region

Choose your Amazon marketplace region. India (Amazon.in) is the primary supported market. Amazon.com, Amazon.ae, and Amazon.co.uk are also available.

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Step 3 — Select account type

Choose Seller (Seller Central) or Vendor (Vendor Central). Most D2C brands on Amazon.in operate as Sellers.

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Step 4 — Connect Amazon Advertising

You are redirected to Amazon’s OAuth flow. Grant read/write access to campaigns, ad groups, keywords, and budgets.

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Step 5 — Select store

Pick the store profile you want to connect. Add additional stores later from Settings → Connections.

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Step 6 — Connect Seller Central

A second OAuth redirect connects Seller Central — giving Atlas FBA inventory access, Catlo catalog access, and Alex review feed access.

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Step 7 — Data ingestion

SellerGen AI pulls 90 days of campaign performance, current inventory, and your active catalog. Takes 10–20 minutes.

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Step 8 — Dashboard template

Choose a starting dashboard layout. Can be changed at any time.

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Step 9 — Handoff

Victor has your data and has begun building your growth roadmap. Click Open dashboard to enter the workspace.