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The Campaigns surface is your full view into Amazon Sponsored Ads — managed by Adam. It shows live campaign data in a table with bulk selection, filtering, and direct actions on any row.

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Campaign table

Each row shows a campaign with: spend, sales, ACoS, TACOS, ROAS, clicks, impressions, CTR, CPC, orders, CPA, conversion rate, and status. The table uses server-side rendering — large catalogs load without pagination delays.

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Sub-surfaces

From Campaigns you can navigate to:
  • Ad Groups — all ad groups across all campaigns in one table
  • Targeting — all keywords and product targets store-wide
  • Search Terms — all search terms with spend, orders, and conversion data

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Adam’s role

Adam monitors all campaigns continuously. Within rules you configure, Adam acts autonomously — reducing bids on underperforming keywords, pausing campaigns that breach spend thresholds. Changes outside those rules surface in the Recommendations drawer for your approval.