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The Search Terms table shows all search terms that triggered your ads — with spend, clicks, orders, ACoS, and conversion rate per term.

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Adding keywords

Select search terms and click Add as Keyword. Choose the target ad group, match type, and starting bid.

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Adding negatives

Select poor-performing terms and click Add as Negative. Choose campaign or ad group scope and match type.

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Filtering

Filter by ACoS threshold, minimum spend, order count, or date range to surface the most actionable terms quickly.