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Adam owns everything inside Amazon Advertising. It monitors campaigns continuously, flags performance deviations, and acts within rules you configure — surfacing recommendations for changes that exceed those rules.

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What Adam does

  • Reduces bids on keywords that consistently exceed your target ACoS
  • Pauses campaigns that breach a spend threshold you set
  • Applies negative keywords when search terms convert at a loss
  • Surfaces campaign creation and significant bid changes for your approval

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Key metrics Adam tracks

Ad Sales, Ad Spend, ACoS, TACOS, ROAS, Clicks, Impressions, CTR, CPC, Orders, CPA, Conversion Rate, Sales Per Click.

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Current status

Adam currently shows: Reduced bids on 14 keywords — autonomous bid reductions applied within your configured rules.