> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sellergen.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Search Terms

> The Search Terms table shows every search term that has generated impressions or spend. Promote high-performers as keywords or block poor ones as negatives.

The Search Terms table shows all search terms that triggered your ads — with spend, clicks, orders, ACoS, and conversion rate per term.

## Adding keywords

Select search terms and click **Add as Keyword**. Choose the target ad group, match type, and starting bid.

## Adding negatives

Select poor-performing terms and click **Add as Negative**. Choose campaign or ad group scope and match type.

## Filtering

Filter by ACoS threshold, minimum spend, order count, or date range to surface the most actionable terms quickly.