> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sellergen.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns Overview

> What the Campaigns surface shows, how Adam manages your sponsored campaigns, and how to navigate campaign, ad group, keyword, and search term data.

The Campaigns surface is your full view into Amazon Sponsored Ads — managed by Adam. It shows live campaign data in a table with bulk selection, filtering, and direct actions on any row.

## Campaign table

Each row shows a campaign with: spend, sales, ACoS, TACOS, ROAS, clicks, impressions, CTR, CPC, orders, CPA, conversion rate, and status. The table uses server-side rendering — large catalogs load without pagination delays.

## Sub-surfaces

From Campaigns you can navigate to:

* **Ad Groups** — all ad groups across all campaigns in one table
* **Targeting** — all keywords and product targets store-wide
* **Search Terms** — all search terms with spend, orders, and conversion data

## Adam's role

Adam monitors all campaigns continuously. Within rules you configure, Adam acts autonomously — reducing bids on underperforming keywords, pausing campaigns that breach spend thresholds. Changes outside those rules surface in the Recommendations drawer for your approval.