> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sellergen.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Ethan

> Ethan is your Market Research agent. Analyzes markets, validates product opportunities, and uncovers demand, competition, and pricing insights.

Ethan monitors your competitive landscape and validates product opportunities. Use Ethan before launching a new product, entering a new category, or deciding whether to scale an existing ASIN.

## What Ethan does

* Tracks competitor SKUs — pricing, rank changes, review velocity, listing updates
* Validates product opportunities: demand size, competition intensity, pricing benchmarks
* Surfaces category trends and seasonal demand patterns
* Identifies white space: high-demand, low-competition keywords your catalog does not cover

## Current status

Ethan is currently *tracking 12 competitor SKUs* — monitoring pricing and rank changes in real time.

## Talking to Ethan

Ask Ethan in chat: what competitors rank for a keyword you want to target, whether a product idea has sufficient demand, or how your pricing compares to category benchmarks.