> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sellergen.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Adam

> Adam is your Ads Manager. Launches and manages campaigns, budgets, and bids — optimizing spend in real time to hit your ROAS targets.

Adam owns everything inside Amazon Advertising. It monitors campaigns continuously, flags performance deviations, and acts within rules you configure — surfacing recommendations for changes that exceed those rules.

## What Adam does

* Reduces bids on keywords that consistently exceed your target ACoS
* Pauses campaigns that breach a spend threshold you set
* Applies negative keywords when search terms convert at a loss
* Surfaces campaign creation and significant bid changes for your approval

## Key metrics Adam tracks

Ad Sales, Ad Spend, ACoS, TACOS, ROAS, Clicks, Impressions, CTR, CPC, Orders, CPA, Conversion Rate, Sales Per Click.

## Current status

Adam currently shows: *Reduced bids on 14 keywords* — autonomous bid reductions applied within your configured rules.

## Related

* [Campaigns Overview](/campaigns/overview)
* [Targeting](/campaigns/targeting)
* [Search Terms](/campaigns/search-terms)